# Pappus — full LLM ingestion index

> Pappus is an approval-gated AI marketing operator for SMBs. It drafts your weekly marketing content across 9 channels (LinkedIn, Instagram, X, Facebook, blog, newsletter, email outbound, lead magnets, landing pages) and waits for your one-click human approval before publishing. Built on the principle "agents propose, humans approve" — there is no autopilot anywhere.

## What Pappus does

Pappus is software-as-a-service for small and medium businesses (SMBs) that need to ship marketing content across many channels weekly without staffing an in-house team or hiring an agency. A 10–15 minute onboarding conversation captures voice, audience, and the verifiable facts a business can stand behind. Each week, the system drafts a full slate of content — posts, images, videos, emails, landing pages — and presents them in an approval queue. The operator skims the queue on desktop or phone, approves, edits, or blocks each draft, and the system schedules and publishes the approved items.

## Channels supported (9)

- **LinkedIn** — single posts, document carousels, and video scripts.
- **Instagram** — feed posts, carousels.
- **X (Twitter)** — single posts and threads.
- **Facebook** — page posts (requires a Meta Business-linked page).
- **Blog** — long-form articles published to HubSpot, Webflow, or Ghost (per the tenant's connected provider).
- **Newsletter** — email newsletters published to Beehiiv, Substack export, or Resend audiences.
- **Email outbound** — per-contact transactional sends with RFC-8058 one-click unsubscribe and Resend bounce/complaint webhook integration.
- **Lead magnets** — gated PDFs behind double-opt-in with private S3 storage and 7-day signed-URL release.
- **Landing pages** — campaign-anchored landing pages on a public renderer.

## Pricing

- **Free trial**: 14 days. No credit card required.
- **Plan tiers**: Starter ($199 / month), Pro ($299 / month, most popular), Business ($599 / month).
- **Cancellation**: ≤2 clicks. 14-day prorated refund. No forced-annual contracts.
- **Credit topup packs** available for tenants who exhaust monthly credits before period end: $25 / $65 / $180 packs with 90-day TTL.
- Live pricing at https://pappus.tech/#pricing.

## Trust posture

- **Approval-gated publishing**. Every draft state machine ends at `approved` before any publish call. Concurrent publish requests serialise via row-lock.
- **HMAC-signed approval audit trail**. Every approve action is HMAC-SHA256 signed against a tenant secret and audit-logged. Publishers verify the signature on publish and refuse on mismatch.
- **Substantiation Mode on every tier**. Every claim in a draft is extracted and checked against the tenant's Claims-DB. Unsupported claims are auto-hedged ("leading" → "a growing") or annotated `[citation needed]` before the reviewer or human sees them.
- **C2PA cryptographic content credentials** on every AI-generated image and video. Manifests are signed with a real certificate; anyone can verify origin with c2patool or contentcredentials.org.
- **Per-tenant Row-Level Security** on every database table. A contract test attempts a cross-tenant read on every PR and expects 403.
- **No autonomous publishing**. There is no auto-DM, auto-reply, auto-connect, or scraping path anywhere in the product.
- **GDPR Art. 17 deletion SLA**: 30 days from verified request, with documented vendor-preservation-order fallback.
- **No model training on customer data**. Brand, claims, and content stay isolated to the tenant tenant_id.

## Who it's for

Founders and one-to-three-person marketing teams at SMBs who need a multi-channel weekly cadence but can't justify an in-house marketing hire or an agency retainer. Defenders of every send — operators who insist on reviewing each draft before it goes live.

## What makes Pappus different

- **Approval-gated by default**, not "approve later". Every channel squad calls `publisher.publish_draft` only after the draft.state machine reaches `approved`. There is no "auto-publish if no objection in 24h" path.
- **Verified claims pipeline**. Most AI marketing tools generate prose freely; Pappus cross-checks each claim against a tenant-owned Claims database and hedges or annotates anything unsupported.
- **Cryptographic provenance**. C2PA stamping makes every AI image verifiable. Most competitors ship raw model output with no signed manifest.
- **Brand-voice memory**. A memory flywheel tightens voice week to week from operator edits, without requiring a brand-guide PDF.
- **Multi-channel + cascade scheduling**. Launch a cascade across LinkedIn → blog → newsletter → email with per-node stagger; approve once at the cascade level.

## FAQ (verbatim)

**Who owns the content?** You do. Every draft, every image, every approval log. Export anytime.

**What happens to scheduled posts if I cancel?** We pause publishing immediately and hand you a complete export of upcoming drafts.

**How long does onboarding take?** About 10–15 minutes. A short brief, a conversation, then we draft your first week.

**What if I don't like a draft?** Edit it, refine it with a comment, or block it with a note. We learn from every action.

**Will it sound like me, or like a robot?** Voice is calibrated from your samples and tightened every week. Most users stop editing copy after week three.

**Is my data used to train models?** No. Your brand, claims, and content are isolated to your tenant and never used for training.

## Key URLs

- Home: https://pappus.tech/
- Pricing: https://pappus.tech/#pricing
- How it works: https://pappus.tech/#how
- Features: https://pappus.tech/#features
- Trust: https://pappus.tech/#trust
- FAQ: https://pappus.tech/#faq
- AI marketing platform: https://pappus.tech/ai-marketing-platform
- AI marketing assistant: https://pappus.tech/ai-marketing-assistant
- Small business marketing automation: https://pappus.tech/small-business-marketing-automation
- AI social media content generator: https://pappus.tech/ai-social-media-content-generator
- Marketing approval workflow: https://pappus.tech/marketing-approval-workflow
- robots.txt: https://pappus.tech/robots.txt
- llms.txt: https://pappus.tech/llms.txt
- Sitemap: https://pappus.tech/sitemap.xml