An AI marketing assistant that drafts — and asks before it acts
Last updated 2026-07-16.
Think of Pappus as the marketing hire you can't justify yet: an AI marketing assistant that preps your entire week — posts, images, carousels, short videos, emails, landing pages — and brings all of it to you for sign-off. It never posts on its own, and it learns from every edit you make.
Drafts your whole week
A full multi-channel batch — copy, images, carousels, short videos — generated on the day, time, and timezone you choose.
On-demand compose
Kick off a one-off post any time, from a brief or from an uploaded photo, through the same research → draft → check → approve pipeline.
Learns your voice from edits
Brand-voice memory tightens with every edit and approval. Most operators stop editing the copy after the first few weeks.
Checks facts before you see the draft
Substantiation Mode grounds every claim against your approved-claims library and hedges or flags what it can't verify.
Asks, never acts
No auto-publish, no auto-DM, no auto-reply. The approval queue is the contract — approve from desktop or phone.
Concierge chat
Ask questions, adjust the plan, or request changes in plain language — the assistant reshapes the week and still routes output through approvals.
What a good AI marketing assistant does
A good assistant doesn't wait to be prompted for every task. It knows the business, keeps the calendar, does the prep work, and brings you decisions instead of homework. Pappus works the same way: a 10–15 minute onboarding conversation captures your voice, your audience, and the facts you can stand behind, and from then on it drafts a full week of marketing on your schedule — no per-post prompting.
Just as important is what an assistant should not do: act in your name without asking. Pappus has no auto-publish, no auto-DM, and no auto-reply path. Everything it produces lands in an approval queue where you approve, edit, refine with a comment, or block with a note — and it learns from every one of those actions.
More than copy: images, carousels, and short video
Most AI writing assistants stop at text. Pappus drafts the whole asset: multi-variant image grids from multiple image models (you pick the variant you like, or refine one with an instruction like "add the product name" or "swap the palette to navy"), document carousels for LinkedIn and Instagram, and short videos with voiceover, music, and captions. Every generated image and video carries a C2PA content credential so its origin is verifiable.
Need something outside the weekly batch? The compose surface runs the same pipeline on demand — including from a photo you upload, which the assistant can re-stage into a designed ad slide while preserving your product or face.
An assistant you can audit
Every claim in a draft is checked against your approved-claims library before you see it, every approval you make is HMAC-signed and recorded in an audit log, and your data is never used to train AI models. If a regulator, customer, or partner ever asks "who approved this and where did this image come from?", the answer is one lookup away. That posture is why teams in regulated industries use Pappus.
Frequently asked questions
What is the difference between an AI marketing assistant and ChatGPT?
A general chatbot needs a fresh prompt for every task, doesn't know your brand facts, and can't publish anything. Pappus keeps your brand kit, voice samples, and approved-claims library; drafts on a schedule without prompting; generates images and video with provenance credentials; connects to your actual channels; and routes everything through a signed approval workflow.
Can the assistant post on its own?
No. Pappus is approval-gated by design — every draft waits for an explicit human approval, which is cryptographically signed and audit-logged before anything publishes.
Does it create images and video too?
Yes. It generates multi-variant image grids from multiple image models, document carousels, and short videos with voiceover and captions. Every AI-generated asset carries a C2PA content credential.
How does it learn my voice?
From your onboarding samples first, then continuously from your edits, approvals, and rejection notes. The memory feeds every future draft, so the assistant converges on how you actually write.
What does an AI marketing assistant cost?
Pappus starts at $199/month, with Pro at $299/month and Business at $599/month. There's a 14-day free trial with no credit card, two-click cancellation, and a documented 14-day prorated refund.
Want to see this work on your brief?
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