How much does AI marketing software cost?
A plain-English breakdown of AI marketing pricing for small businesses: the four pricing models, what actually drives the cost, and the hidden fees to watch for.
8 min readguides · pricing · ai-marketing
Blog
Notes from the team. Product decisions, trust posture, and the occasional field report from a team shipping marketing with approval gates + cryptographic provenance.
AI marketing tools vs. hiring an agency
Agency, freelancer, in-house hire, or AI tool? An honest comparison for small businesses on cost, control, speed, and when each option actually wins.
9 min readguides · comparison · ai-marketing
Can you trust AI-generated marketing?
The real risks of publishing AI-written marketing — false claims, off-brand output, disclosure law — and a practical checklist to evaluate any tool's safety.
8 min readtrust · compliance · ai-marketing
How to choose an AI marketing platform
A buyer's guide for small businesses: the four categories of AI marketing tools, seven questions to ask before you pay, and the red flags to avoid.
9 min readguides · buying · ai-marketing
Why Pappus requires you to approve every post
Pappus never publishes without a human approval. Why the gate is a feature, not a UX cost — and what we learned from teams that asked for autopilot.
6 min readproduct · trust · design-decisions
C2PA content credentials for marketing teams
Every AI image Pappus ships carries a cryptographic content credential. What C2PA is, what it isn't, and why it matters when you publish AI imagery.
8 min readtrust · c2pa · compliance
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