AI social media content generator with human approval built in

Posts, images, carousels, and short videos — from one brief

A social content generator that only writes captions leaves you with the harder half of the job. Pappus drafts the complete asset per channel: text posts tuned to each platform's conventions and length rules, multi-slide document carousels, hero images generated as a multi-variant grid you choose from, and short-form video with an AI-directed storyboard, voiceover, music, and captions.

Don't like a variant? Refine it with one instruction — "same shot, add the word LAUNCH", "make it a cartoon", "swap the palette" — or re-roll it in a new direction. Uploading your own photo works too: the pipeline can restage a product shot or founder photo into a designed ad slide, or animate it into a reel.

Grounded in your business — not generic AI output

Generic AI social content fails for a predictable reason: the model knows nothing about your business, your customers, or what you've already posted. Pappus drafts from your brand kit and approved-claims library, researches live trends in your niche, reads competitor activity as an anti-pattern (so your angle differentiates instead of copying), and mines your actual customer language from reviews and support conversations.

An originality check compares every new draft against everything you've published before — near-duplicates get regenerated with a different angle instead of shipped. Anti-repetition memory does the same for images and videos, so week six doesn't look like week one.

Safe to publish

Before a draft ever reaches you it passes a channel-aware policy linter, a substantiation check against your approved facts, and an AI reviewer. Every generated image and video carries a C2PA content credential. And the final safeguard is structural: nothing publishes without your approval. If you're comparing tools, see how this differs from Buffer's AI Assistant.

Which social networks does Pappus generate content for?

LinkedIn (posts, document carousels, video), Instagram (posts, carousels, reels), X (Twitter), and Facebook — plus five non-social channels: blog, newsletter, outbound email, lead magnets, and landing pages.

Does it generate the images too?

Yes. Hero images are generated as multi-variant grids from multiple image models, ranked by an AI reviewer; carousels get per-slide designed visuals; and every AI-generated asset carries a C2PA content credential.

Will it start repeating itself after a few weeks?

It's built not to: an originality check compares each new draft against everything you've published and regenerates near-duplicates, and anti-repetition memory keeps image subjects and video concepts from recycling.

Can it copy a competitor's post?

No — competitor monitoring is wired in as an anti-pattern. The generator is told what themes and angles competitors are crowding so it can take a clearly different angle, not imitate them.

Does it auto-post to my accounts?

Only after you approve. Drafts wait in an approval queue; each approval is cryptographically signed; approved posts publish on their schedule through your connected accounts.